LinkedIn is the place where corporate life spends the most time among digital platforms. So why is LinkedIn important for companies and why should companies be on LinkedIn?
LinkedIn is the most professional and corporate platform established in the world in the year 2003 to bring the business world together. This platform, which is used by job seekers and employers and where information about work-life is shared, is important for companies to be known and communicate with the right people.

LinkedIn, whose main purpose is to connect job seekers and employers, also allows companies to highlight themselves, their products, content, and industry-related news. At the same time, the LinkedIn advertising feature plays a big role in the sectoral promotion of your company.

First of all; your company profile is actually the face of your company. The more you can improve the face of your company, the more remarkable it will be. Your profile provides a summary to people who are researching your company. Your business partners, competitors, and potential customers see what you are interested in, your professionalism, your developments, and your values.

In order to be successful on this platform, you must first create a clear business page with the right keywords and information for your company. You should try to announce the developments in the sector of your page first and make sentences that will mobilize those who see it with the shares you make. Joining groups related to your company and playing an active role in these groups is also a positive step for your company. You should also make sure to check the page analysis regularly on a weekly or monthly basis. By purchasing a LinkedIn Premium account, you can take the service offered to you to a higher level.

In addition to these, you should try different types of content and increase your interaction by using excerpted and infographic visual content. As well as stock and promotional photos, you should also share your own photos and videos and be interesting.

One of the most useful features of LinkedIn is that it allows you to communicate with both professional people and your business partners about your company and expand your connections. In this way, LinkedIn allows you to establish a business connection professionally and helps both interested parties to reach you and you to reach them according to the field of work you are doing. Also, creating a group on LinkedIn brings together people with common interests.  Gathering people from the same field in a group for the same purpose and being active gives your company serious advantages.

Remember that LinkedIn is the most important professional network in terms of company recognition, awareness and communication with sectors. With the right plan and strategy, you can put your company in an important position on LinkedIn and increase your chances of communicating with leading people in your industry.