WHY IS LINKEDIN IMPORTANT FOR COMPANIES

LinkedIn is the place where corporate life spends the most time among digital platforms. So why is LinkedIn important for companies and why should companies be on LinkedIn?
LinkedIn is the most professional and corporate platform established in the world in the year 2003 to bring the business world together. This platform, which is used by job seekers and employers and where information about work-life is shared, is important for companies to be known and communicate with the right people.

LinkedIn, whose main purpose is to connect job seekers and employers, also allows companies to highlight themselves, their products, content, and industry-related news. At the same time, the LinkedIn advertising feature plays a big role in the sectoral promotion of your company.

First of all; your company profile is actually the face of your company. The more you can improve the face of your company, the more remarkable it will be. Your profile provides a summary to people who are researching your company. Your business partners, competitors, and potential customers see what you are interested in, your professionalism, your developments, and your values.

In order to be successful on this platform, you must first create a clear business page with the right keywords and information for your company. You should try to announce the developments in the sector of your page first and make sentences that will mobilize those who see it with the shares you make. Joining groups related to your company and playing an active role in these groups is also a positive step for your company. You should also make sure to check the page analysis regularly on a weekly or monthly basis. By purchasing a LinkedIn Premium account, you can take the service offered to you to a higher level.

In addition to these, you should try different types of content and increase your interaction by using excerpted and infographic visual content. As well as stock and promotional photos, you should also share your own photos and videos and be interesting.

One of the most useful features of LinkedIn is that it allows you to communicate with both professional people and your business partners about your company and expand your connections. In this way, LinkedIn allows you to establish a business connection professionally and helps both interested parties to reach you and you to reach them according to the field of work you are doing. Also, creating a group on LinkedIn brings together people with common interests.  Gathering people from the same field in a group for the same purpose and being active gives your company serious advantages.

Remember that LinkedIn is the most important professional network in terms of company recognition, awareness and communication with sectors. With the right plan and strategy, you can put your company in an important position on LinkedIn and increase your chances of communicating with leading people in your industry.

HOW SHOULD A GOOD WEBSITE BE

Investing in a good website design is an important decision that affects productivity, brand awareness, and customer loyalty.
A strategic design ensures that your product or service is easily accessible, helps you achieve strong marketing results, and puts you one step ahead of your competitors.

Technology, which is developing and changing every day, is actually the biggest friend of you and your company. Because unless your site has a late load, confusing designs, and hard-to-understand content, that is, in essence, when your site is designed to be user-friendly, it is very unlikely that users will close your site and turn to competitors. The internal state of your website is as important as the fact that your site looks clean, simple, and understandable at first glance. So it’s not really just about appealing to the eye. Your website should work efficiently, links should be redirected to the right pages, provide easy navigation, and all this should be checked frequently.

Your site should be eye-catching, stimulating to action. As it varies from company to company, it should be decided by examining an expert. Users should be directed to make an appointment at a consulting firm while being directed to shop on an e-commerce site.

A well-designed and well-planned website indicate that your company is up-to-date and values its customer. Graphics made by professionals, images used in the right place in the right quality, content written in a simple and understandable language, correctly added directions will make you look professional. Because it is very important how you present it, as well as what you do. It is also important to remember that the way you present provides customer loyalty.

B2B CONTENT MARKETING

Most companies use the B2C model, preferring to market their products and services to individual consumers. But some companies use other businesses as a target audience, not individual consumers, in their sales. This requires using a completely different area, the B2B model.

Companies working in B2B need to apply a much different marketing method than companies that cater to the end-user. The purchasing process of B2B proceeds in a different way than in B2C. Since it also has a different type of target audience, appealing to an individual consumer will not be the same as appealing to an entire business.

Businesses want to make an in-depth analysis of the purchasing processes related to the purchase they will make from a company, evaluate the possibilities, and see the direct return result as a result of many analyzes performed. They also look for efficiency, expertise, long-term operability, and most importantly, reliability. As a result, a business expects its business to improve its success in the most general sense when buying services or products from a B2B company. At this point, the purchase process of B2B, which is different from B2C, becomes relevant.

First of all, communication is very important for companies working in B2B. Businesses that they will do business with want to master all the information such as what the product or service they receive is, how it is made, how it works. Therefore, content marketing will be very useful for these companies that are marketing to a business so that they can pass on this information that they want to learn to their customers. In content marketing, which many of us know as blog texts, information comes to the fore. It can include many things, for example, industry reports, seminars, references. The fact that the company has such information and much more on its website allows it to both appeal to its potential customer and increase the SEO of the website.

Analyzing which content will be more useful and deciding on the content to be created is the main key point. Content that targets the needs of the target audience about the information they will want to learn about products or services also ensures reliability for the company. When working with a B2B company, businesses want to know what they are investing in and make sure they are receiving services from an expert. At this point, the sectoral activities carried out and how they can be helped are mentioned and the company is introduced by emphasizing the expertise. Thus, thanks to content marketing, you can introduce yourself to businesses that are your target audience and better promote your products and services.