The process of making the websites of brands compatible with search engines is called search engine optimization, in short SEO.

SEO method provide many benefits to brands, the purpose of SEO is to increase the value of the website, to rank higher in the search engine, and therefore to increase the number of site visitors.

The values that SEO method will bring to your brand are as follows;

* It allows you to create a more reliable image in the eyes of users. The reason for this is the perception that the quality of the content that is in the front ranks algorithmically is higher.

* It helps to increase your brand awareness. Being active in digital marketing with SEO method is a good way to increase brand awareness. Users can be attracted to the brand in a very short time with digital marketing methods, SEO is an activity that gives results faster than traditional marketing methods.

*It increases the visitor rate. The main purpose of SEO method is to enable search engines to recognize websites better. As this increases the ranking of the websites, it also increases the visitor rate. An increase in the visitor rate can lead to quality traffic and higher sales. The common goal of both digital marketing channels and traditional marketing channels is customer loyalty and efficiency.

*Increases Your Sales Rate. SEO method affect brand awareness, trust or site traffic, as well as sales rates throughout this entire process. Corporate SEO work, which enables users to turn into customers throughout the process, plays an active role in the purchasing process. Increasing traffic to the website leads to more visibility, and being more visible leads to increased sales.

*Gives Organic Advertising Opportunity. SEO work can provide great benefits, especially in terms of advertising on the Google Ads service. Under normal conditions, advertisements can be given for certain budgets, but thanks to successful SEO efforts, advertisements can be given organically. Especially if the rival companies do not work, the chance to rise to the first rank is quite high. This also allows brand awareness to be more permanent.

Creating high-quality content is not as easy as it seems. Publishing random posts without a strategy or republishing links without changes is not effective. Increasing organic reach and engagement rates are important factors for productivity.

8 tips for achieveng the quality content:

Request data input
Many small and medium-sized businesses have a marketing team. If you’re looking for new ideas and creativity, ask for input from a senior team member or what they’d like to see on the company’s social media. It is important to remember that we must publish content that resonates with our target audience. Also, asking your customers questions is a good starting point for efficient content management.

Check the competition
Checking your competitor’s social media accounts and taking a quick tour will help you understand the market, but you shouldn’t copy competitors’ posts. Look at their post frequency, compare and analyze the engagement they receive, audience size and content quality.

Audit your pages
Review your profiles and carefully look for seasonal trends. Which themes and content types are performing the best, what are the trends these days? What days and hours are your followers most active? Is your audience young or old, male or female? It can be helpful to understand your demographic and trends.

Stay in tune with social media trends
It is difficult to follow social media trends and changes. If you understand the algorithm and the post content, you can give them what they want. You can follow similar people and organizations on social media with similar topics as you, and you can find easy access ways for new followers.

Think from an organizational standpoint
Some of the best performing social media pages are those that focus more on culture, people, company initiatives, community support and beyond. When creating your digital marketing goals, consider your company’s culture and how your organization wants to be perceived in society and what it wants to be known for.

Consider organizational goals, not just marketing goals
A strong and thorough social media strategy is one that encompasses all departments of an organization. Your social media strategy should have a weekly focus on talent acquisition and talent retention.

Do Not Create a One-Way Profile
Content development should not be a single-source activity. In most cases, your social media should represent all aspects of your organization. Take care to keep the corporate culture and advertisement in general scope.

Focus on originality and quality
Instead of posting 3rd party blog posts and stock photos, focus on creating your own content that highlights your people, products, services, facilities, and events. Remember that unique content is almost always better than generic content.

There are certain components we need to know in order to do design research, for example; users and the target audience of the company, the operation of the company, the delivery date of the researches, the existing problem. If you want to know more about your user or audience, you need to find out who the ad is for, the existing product, this information will help you understand your target.

Would you like to know more about the company you work for? You should not read web pages or Google information about the persons concerned. To learn more about the company culture, look for real reviews and people and ask them for their objective comments.

Understand the scope and purpose of the research to learn what should happen and what needs to be done between now and the deadline. This way you can organize your plans and steps. To come up with better solutions, you need to know more about the problems. Dig deep into the source of the problem and then understand the company’s history, how they started working as an organization, their vision, values. While searching for a solution to the existing problem, you will proceed in parallel with the general views of the company.

You should always be curious and keep asking questions, broadening your perspective develops your imagination. The more information you gather, the easier the next steps of the project will be. The more you learn about the company and the project, the more value you can add to their customers. This gives you efficiency and customer loyalty, which are our goals.

LinkedIn is the place where corporate life spends the most time among digital platforms. So why is LinkedIn important for companies and why should companies be on LinkedIn?
LinkedIn is the most professional and corporate platform established in the world in the year 2003 to bring the business world together. This platform, which is used by job seekers and employers and where information about work-life is shared, is important for companies to be known and communicate with the right people.

LinkedIn, whose main purpose is to connect job seekers and employers, also allows companies to highlight themselves, their products, content, and industry-related news. At the same time, the LinkedIn advertising feature plays a big role in the sectoral promotion of your company.

First of all; your company profile is actually the face of your company. The more you can improve the face of your company, the more remarkable it will be. Your profile provides a summary to people who are researching your company. Your business partners, competitors, and potential customers see what you are interested in, your professionalism, your developments, and your values.

In order to be successful on this platform, you must first create a clear business page with the right keywords and information for your company. You should try to announce the developments in the sector of your page first and make sentences that will mobilize those who see it with the shares you make. Joining groups related to your company and playing an active role in these groups is also a positive step for your company. You should also make sure to check the page analysis regularly on a weekly or monthly basis. By purchasing a LinkedIn Premium account, you can take the service offered to you to a higher level.

In addition to these, you should try different types of content and increase your interaction by using excerpted and infographic visual content. As well as stock and promotional photos, you should also share your own photos and videos and be interesting.

One of the most useful features of LinkedIn is that it allows you to communicate with both professional people and your business partners about your company and expand your connections. In this way, LinkedIn allows you to establish a business connection professionally and helps both interested parties to reach you and you to reach them according to the field of work you are doing. Also, creating a group on LinkedIn brings together people with common interests.  Gathering people from the same field in a group for the same purpose and being active gives your company serious advantages.

Remember that LinkedIn is the most important professional network in terms of company recognition, awareness and communication with sectors. With the right plan and strategy, you can put your company in an important position on LinkedIn and increase your chances of communicating with leading people in your industry.

Investing in a good website design is an important decision that affects productivity, brand awareness, and customer loyalty.
A strategic design ensures that your product or service is easily accessible, helps you achieve strong marketing results, and puts you one step ahead of your competitors.

Technology, which is developing and changing every day, is actually the biggest friend of you and your company. Because unless your site has a late load, confusing designs, and hard-to-understand content, that is, in essence, when your site is designed to be user-friendly, it is very unlikely that users will close your site and turn to competitors. The internal state of your website is as important as the fact that your site looks clean, simple, and understandable at first glance. So it’s not really just about appealing to the eye. Your website should work efficiently, links should be redirected to the right pages, provide easy navigation, and all this should be checked frequently.

Your site should be eye-catching, stimulating to action. As it varies from company to company, it should be decided by examining an expert. Users should be directed to make an appointment at a consulting firm while being directed to shop on an e-commerce site.

A well-designed and well-planned website indicate that your company is up-to-date and values its customer. Graphics made by professionals, images used in the right place in the right quality, content written in a simple and understandable language, correctly added directions will make you look professional. Because it is very important how you present it, as well as what you do. It is also important to remember that the way you present provides customer loyalty.

Most companies use the B2C model, preferring to market their products and services to individual consumers. But some companies use other businesses as a target audience, not individual consumers, in their sales. This requires using a completely different area, the B2B model.

Companies working in B2B need to apply a much different marketing method than companies that cater to the end-user. The purchasing process of B2B proceeds in a different way than in B2C. Since it also has a different type of target audience, appealing to an individual consumer will not be the same as appealing to an entire business.

Businesses want to make an in-depth analysis of the purchasing processes related to the purchase they will make from a company, evaluate the possibilities, and see the direct return result as a result of many analyzes performed. They also look for efficiency, expertise, long-term operability, and most importantly, reliability. As a result, a business expects its business to improve its success in the most general sense when buying services or products from a B2B company. At this point, the purchase process of B2B, which is different from B2C, becomes relevant.

First of all, communication is very important for companies working in B2B. Businesses that they will do business with want to master all the information such as what the product or service they receive is, how it is made, how it works. Therefore, content marketing will be very useful for these companies that are marketing to a business so that they can pass on this information that they want to learn to their customers. In content marketing, which many of us know as blog texts, information comes to the fore. It can include many things, for example, industry reports, seminars, references. The fact that the company has such information and much more on its website allows it to both appeal to its potential customer and increase the SEO of the website.

Analyzing which content will be more useful and deciding on the content to be created is the main key point. Content that targets the needs of the target audience about the information they will want to learn about products or services also ensures reliability for the company. When working with a B2B company, businesses want to know what they are investing in and make sure they are receiving services from an expert. At this point, the sectoral activities carried out and how they can be helped are mentioned and the company is introduced by emphasizing the expertise. Thus, thanks to content marketing, you can introduce yourself to businesses that are your target audience and better promote your products and services.